In The News

2015 February 9, "Consumerism Increases Retail Opportunities and Access to Coverage and Care."  Managed Healthcare Executive
http://managedhealthcareexecutive.modernmedicine.com/managed-healthcare-executive/news/consumerism-increases-retail-opportunities-and-access-coverage-and-care-0

2014 November 23, "Sign-ups for Obamacare Better -- but Hardly Perfect."  The Morning Call
http://www.mcall.com/health/mc-open-enrollment-20141123-story.html#page=1

2014 November 14, "Highmark Extends Retail Outlet Hours."  Pittsburgh Business Times
http://www.bizjournals.com/pittsburgh/news/2014/11/14/highmark-extends-retail-outlet-hours.html

2014 November 10, "Highmark Dreams of Growth Beyond Insurance." HealthLeaders Media
http://healthleadersmedia.com/page-1/HEP-310132/Highmark-Dreams-of-Growth-Beyond-Insurance

2014 October 30, "Insurers Steal a Beat from Apple, Open Retail Branding Stores." Modern Healthcare
http://www.modernhealthcare.com/article/20141030/NEWS/310309948

2014 September 21, "David Bruce: Do this before paying a medical bill." Erie Times-News 
http://www.goerie.com/apps/pbcs.dll/article?avis=GE&date=20140921&category=BUSINESS05&lopenr=309219968&Ref=AR&template=printart

2014 September 4, "Highmark Educates Consumers On Health Care Through Branded Storefronts." Retail Touchpoints 
http://www.retailtouchpoints.com/features/retail-success-stories/highmark-educates-consumers-on-health-care-through-branded-storefronts?utm_source=twitterfeed&utm_medium=twitter

2013, September 12, "Health insurance sales hit the mall -- and Web." USA Today
http://www.usatoday.com/story/news/nation/2013/09/12/health-insurance-sales-retail-stores-malls/2789897/

2013, July 29, "More Health Insurers Embracing a Retail Approach." A.M. Best TV
http://www3.ambest.com/ambv/displaycontent/MediaArchive.aspx?VID=healthstore713

2013, July 22, "Highmark Health Services opened a new Highmark Direct retail health insurance store July 19 in Allentown."  Lehigh Valley Business  http://www.lvb.com/article/20130722/LVB01/307189994/Backdoor-Bakeshop-moves-to-boost-retail-operations&template=art

2013, July 8, "Massive Obamacare push to hit high gear as Oct. 1 enrollment period nears." The Morning Call (Allentown)
http://www.mcall.com/news/local/mc-pa-individual-mandate-awareness-20130706,0,180612,full.story

2013, February 18, "Putting an I in Healthcare." Strategy + Business
http://www.strategy-business.com/article/00167

2013, February 16, "Choices when buying your own health insurance." Erie Times-News
http://www.goerie.com/article/20130217/BUSINESS05/302179990/Choices-when-buying-your-own-health-insurance

2013, January 17, “Health Insurance: Now Sold in Stores.”  Bloomberg Business week
http://www.businessweek.com/articles/2013-01-17/health-insurance-now-sold-in-stores

2012, October 24, “Health insurers adding pop-up stores to malls.” St. Paul Pioneer Press
http://www.twincities.com/allheadlines/ci_21838054
 
2012, October 10, “Where will you buy health insurance in 2014?” Insure.com syndicated on Fox Business News
http://www.foxbusiness.com/personal-finance/2012/10/01/health-insurance-in-2014-where-will-buy-health-plan/

2012, August 20, “Insurers boost presence through retail locations” Healthcare Payer News
http://www.healthcarepayernews.com/content/insurers-boost-presence-through-retail-locations

2012, August 18, “Highmark Direct store opens in Erie.” Erie Times-News
http://www.goerie.com/article/20120818/NEWS02/308189947/Briefs-from-around-the-region

2012, August 13, “Exclusive: Health insurance companies try retail approach." Ft. Meyers News Press
http://www.news-press.com/article/20120814/HEALTH/308140001/Exclusive-Health-insurance-companies-try-retail-approach

2012, June 22, “Highmark to open retail store in Erie, ninth overall.” Pittsburgh Tribune-Review
http://triblive.com/business/headlines/2074223-74/highmark-store-health-direct-erie-insurance-ninth-open-retail-5753

2012, May 4, “Horizon BCBSNJ latest insurer to launch a retail center.” Insurance Networking News
http://www.insurancenetworking.com/news/health-insurance-retail-horizon-ahip-30343-1.html

2012, April 13, “Buying health insurance from a retail store.” Agingcare.com
http://www.care2.com/greenliving/buying-health-insurance-from-a-retail-store.html

2012, April 3, “Valley gets health insurance store.” Allentown Morning Call
http://articles.mcall.com/2012-04-03/business/mc-nazareth-highmark-health-insurance-store-20120403_1_health-insurance-capital-blue-cross-health-coverage

2012, April 2, “Health insurers open retail stores.” Washington Post/Kaiser News Column
http://www.journalgazette.net/article/20120402/BIZ/304029981/-1/BIZ09

2012, March 12, “Do shopping malls and health insurance mix?” HR Morning.com
http://www.hrmorning.com/do-shopping-malls-and-health-insurance-mix/